Complete Launch Readiness

Chances are that your most experienced launch pros have moved on since the last wave. But the complex, rapidly-changing marketplace demands granular data analysis and planning in the earliest stages of development. The success of your product launch relies on expert commercial viability evaluation, internal readiness assessments, multi-year planning, and preparation for aggressive competition and regulatory setbacks.

Sante Group’s suite of Launch Readiness Consulting Services fills these gaps with multilayered strategic analysis, proactive planning tools, and cogent resource advocacy. From evaluating potential market opportunities to developing executional roadmaps, our pharmaceutical and biotechnology experts provide the foundation and support you need.

Evaluating the commercial viability of a market is a critical first step in launch preparation. Sante Group delivers a comprehensive analysis of the  product’s commercial opportunities by examining current and projected market dynamics, stakeholder perceptions, competitive landscape, and pricing/reimbursement issues.

The Launch Navigator^™ is a custom multi-year executional plan for your product launch, delineating critical benchmarks and steps required by all departments. Sante Group works with your team to develop this important tool, mapping out key deliverables and interdependencies to help inform decisions on staffing and budget. The Launch Navigator^™ also serves as a centralized tracking tool to help facilitate cross-functional communication and ensure activities are tracking to plan.

The success of a product launch is seeded internally, with the establishment of both requisite talent and strong company-wide support. Sante Group has worked on dozens of launches across a wide range of therapeutic areas. Our depth of experience allows us to quickly assess the status of your company’s launch readiness and provide tangible solutions on how to accelerate progress.

Understanding your competitors’ strategic options is crucial to survival in today’s ever-tougher pharmaceutical and biotechnology launch environment. In this two-day War Gaming exercise, your team members step outside of their everyday roles to experience how key competitors might view the same market. Your team comes out better prepared to anticipate competitive strategies and quickly formulate effective counterstrategies.

Every launch experiences sudden setbacks. Regulatory roadblocks, manufacturing issues, and cutthroat competitive actions can upend years of planning. Prepare your company for the unexpected with this two-day Scenario Planning workshop. Anticipating the most significant risks to the launch, your team comes out of this workshop with tangible action plans that are ready for swift execution if and when needed.